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Originally the home of Sailboards Underground, (now famously known as Underground Kiteboards), the shop has a rich history in kiteboarding, being New Zealands’ original kitesurf school & retail outlet.Learn More

Groundswell has been involved with stand-up paddle boards since the very first days of the sport. We are actively out there in the surf , on the flat, we even windsurfing them . Learn More
Groundswell’s association with windsurfing dates back a while. The name Sailboards Underground has been involved with the sport since the early 80′s. Now under the guise of Groundswell, the store continues to help drive the sport forward.Learn More

latest news

2017 season is coming

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The new season is coming upon us .
This means new gear, new ideas,  & the cool part  – new videos..
Cabrinha have released their 2017 season teaser.
Sit back , put it full screen & crank up the sound. If you want more info call in to the shop, its all here, […]

2017 Summer season is on the way

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2017 equipment is on the way & info is already in-store.
The countdown is on for a new season on the water. The shortest day has passed, so nights are getting shorter & days are getting longer.
In preparation for the coming season we are gearing up with all the 2017 products.
We have […]


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